Meet the AVP

Robert Einarson
Associate Vice-President, Finance and Operations

Rob EinarsonRob Einarson is responsible for Finance and Operations at UBC’s Okanagan campus. Since opening in September 2005, the Okanagan campus has experienced dramatic student growth and quickly earned a reputation as an important centre for learning, research and innovation.

Rob’s primary responsibilities include serving the Okanagan campus community and coordinating activities with the Vancouver campus. He leads a local team working in six key administrative areas including Finance, IT, Campus Planning, Infrastructure Development, Campus Operations and Risk Management and Student Housing and Community Services.

Reporting to the Principal and Deputy Vice-Chancellor and Principal at UBC Okanagan and the Vice-President, Finance and Operations at UBC Vancouver, Rob currently oversees a staff of 154 and a departmental budget of more than $23 million.

Rob’s far-reaching responsibilities include guiding the university’s physical growth to ensure it adheres to the UBC Okanagan campus plan, strategically supporting academic and research activities, and upholding sustainability. All these activities collectively provide a strong sense of place for UBC within the Okanagan landscape.

Rob joined UBC Okanagan in September 2015. He was previously with the University of Winnipeg, where he was the Executive Director of Planning and Process Improvement. A Chartered Professional Accountant, Rob also has certification with the Institute of Internal Auditors. He holds a Bachelor of Commerce degree from the University of Manitoba.